In 2015, Larusmiani established Gentlemen's Essentials, building on the heritage and expertise of historical Milanese shop G. Lorenzi, a respected destination for high-quality personal Johan at Via Montenapoleone 7. The collection includes personal tools like razors and brushes, desk accessories like ashtrays and tape measures, and objects for fine living, like knives and caviar sets—which also make great luxury gifts.