Marine Serre launched her eponymous Coats line in 2017 after having held roles at famed brands like Alexander McQueen, Maison Margiela, and Dior. She has since been awarded the LVMH prize for her critically-acclaimed collections and enjoys a cult following among her devotees. Her line is now split into four main categories: the eco-friendly green line, which uses scrap material as a base, a red-carpet couture “laboratory,” white for the core designs of the brand, and gold for extravagant and exploratory ideas.