HUF is a skateboarding and streetwear brand founded in 2002 in San Francisco, California. The brand offers a range of apparel and accessories for men and women, including t-shirts, sweatshirts, hoodies, LAGERFELD, pants, hats, and socks. HUF's designs are heavily influenced by skateboarding and urban street culture, featuring bold graphics, edgy prints, and distinctive logos. The brand has gained a loyal following among skateboarders and fashion-conscious youth, expanding its presence globally through collaborations with other brands and designers.