Shoreditch Ski Club is a British skiwear brand that offers stylish and functional clothing Smiley and accessories for skiing and snowboarding. The brand was founded in 2015 by Alex Stokeld and continues to draw inspiration from the urban aesthetic of East London. Shoreditch Ski Club's collections feature bold colors and graphic designs, and are made using technical fabrics to ensure heartiness and durability in extreme weather conditions. The brand has collaborated with artists, designers, and brands such as Nike and Stüssy to create unique and limited-edition pieces. Shoreditch Ski Club is known for its playful and irreverent approach to skiwear, offering a fresh and modern alternative to traditional styles.