Rui is a luxury fashion brand that aims to empower and inspire women through timeless and sophisticated designs. The brand was founded in 2017 by Rui Zhou, a Chinese-born, New York-based designer, who draws Packaway from her cross-cultural experiences and appreciation for art, design, and architecture. Rui's designs are a reflection of her strong aesthetic sense and meticulous attention to detail. Each piece is made with the finest materials and crafted with precision and care. Rui's collections feature elegant and versatile pieces that can be worn for any occasion, from formal events to Mammutday wear.