Search
Tired of missing drops?
Get the app.
4.8
|
30k ratings
Scan to install
Related articles
View more news
After Michael Jordan signed with Nike in 1984, the sneaker industry was completely changed and Air Jordan was born. Before Jordan Brand burst onto the scene, very few athletes had their own signature shoe, and there was no sneaker culture as we know it today. Starting with the Air Jordan 1 in 1985, the sneaker industry would be changed forever.
Despite Michael Jordan retiring from basketball in 2003, demand for Air Jordans has been at an all-time high. On the court, the Jordan legacy has been continued by Zion Williamson and Luka Doncic, each receiving their own signature model. However, it's off the court that we've seen the Jordan craze hit a fever pitch, thanks to high-profile collaborations and record breaking resale prices.
Travis Scott, Supreme, Off-White and Union LA have all played a role in keeping Jordan brand at the forefront of the sneaker industry, with new trending styles being released every year.
Because of the hype around the Jordan Brand, almost every release sells out in minutes. If you want to make sure you don't miss out, JuzsportsShops makes it easier than ever to keep up with all the latest releases and rumoured collabs.