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After Michael Jordan signed with Nike in 1984, the sneaker industry was completely changed and Air Jordan was born. Before Jordan Brand burst onto the scene, very few athletes had their own signature shoe. Nike and Jordan wanted to fix that, and in 1985 the NIKE AIR JORDAN 3 RETROAIR TRAINER 1LT SMOKE GREY CHLOROPHYLL was widely released to the public, forever changing sneaker history.
Jordans were flying off the shelves and the brand sold $126 million Birthday of shoes in the first year alone. Despite mixed emotions towards the Nike Air Jordan 2, the follow-up releases of the Air Jordan 3 and Air Jordan 4 cemented the long-term legacy of the Jordan brand.
Despite Michael Jordan retiring from professional basketball, the legacy of the Jordan brand has been continued by other professional basketballers such as Zion Williamson and Luka Doncic.
The hype around Jordan sneakers is just as real as it was back in 1985, collaborations with Travis Scott, Off-White, Supreme and many more has kept this brand flying off shelves across the world.
Because of the hype around the Jordan Brand, almost every release sells out in minutes. If you want to know how to purchase a pair of Jordans, check out our guide on How To Use The Nike SNKRS App and keep locked into JuzsportsShops so you don’t miss out on any upcoming releases!