Gap Removes YEEZY cosida Gap Products From Website, Closes Stores
“Antisemitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values,” the company said.
From adidas to Balenciaga, Ye is being dropped by all of his major partners following his antisemitic remarks and problematic “Adidas Originals NMD_R1 Marathon Running Shoes” tee revealed at his latest Yeezy show. While the rapper terminated his partnership with Gap last month, the retailer has now released an official statement, noting that it is pulling all YZY GAP products and closing down stores.
The company wrote, “In September, Gap announced ending its Yeezy cosida Gap partnership. Our former partner’s recent remarks and behavior further underscore why. We are taking immediate steps to remove Yeezy cosida Gap product from our stores and we have shut down yeezygap.com.” It continued, “Antisemitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values. On behalf of our customers, employees and shareholders, we are partnering with organizations that combat hate and discrimination.”
Ye and Gap first announced their 10-year partnership in June 2020, followed by hyped releases including puffer jackets and hoodies. The apparel brand used the collaboration as an opportunity for rebranding, wiping its Instagram account Adidas Duramo Lite 2.0 joined forces with Demna for a three-way partnership with Balenciaga while Gap revamped its stores.
The latest campaign from YEEZY cosida Gap featured Candice Swanepoel wearing the sci-fi-themed SHDZ. Ye pantalon announced that he would stop working with Gap because the retailer wasn’t opening stores or releasing apparel as promised.
