Rita Ora Wants To Help Grow Your Hair With Her New Brand, TYPEBEA
In partnership with Anna Lahey of Vida Glow.
Rita Ora is truly in her style and beauty titan era. Coming off the heels of another clothing collection launch with retailer Primark, the British singer just announced her first haircare line called TYPEBEA. In partnership with Anna Lahey of Vida Glow, the brand is said to be the solution to the challenges Ora’s faced throughout her hair journey, specifically in reversing years of damage from excess use of heat and styling during her music career. On the brand’s purpose, Ora shares in a press statement, “I wanted to find and build a solution to a beauty concern that I know myself and my community really battle with.”
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Both Lahey and Ora believe that there’s a deep and personal connection between hair and self-confidence and hope that TYPEBEA will be the silver lining for those struggling in their haircare journeys. The brand aims to “redefine your relationship with your hair, no matter its type,” meaning it’s formulated for straight tresses, waves and curls alike.
Ora explains that she wants to help people fall in love with their hair again while providing a range of products that have been clinically proven to aid in hair growth. Three years in the making, TYPEBEA is now available for purchase on the brand’s website.
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