Asics Sportstyle 61 Products

Asics need no introduction. Having been around the block since before anyone else they have over a century of experience under their belt and all the other major players are indebted to them. Kith Asics Tiger is the newest iteration in their universe whose work is based on their vast experience mixed with a fresh look at London culture. The name is derived from the Latin saying "Anima Sana in Corpore Sano" - a healthy spirit inside a healthy body.

History of the brand

Already in the early 50s ONITSUKA TIGER makes a name for itself on the US market. One of the first U.S. dealers who distributes the shoes is Phil Knight. He had previously founded the company Blue Ribbon Sports, which is now known as Nike. TIGER gained great attention and success when the winner of the Boston Marathon wore TIGER running shoes. Shoe soles with an absorbent function to gain more ground contact was an absolute novelty in the running shoe fashion world and thus ensured the breakthrough of the company. In the next decades followed again and again technical innovations by the company TIGER in the running shoe sector. In 1970, it is the most popular running shoe brand in the USA. Its popularity was such that two years later, at the Olympic Games in Munich, 80% of the volleyball players wore TIGER shoes. At the end of the 70s, in 1977, "ONITSUKA TIGER" merged with several other companies to form Kith Asics. But the philosophy of Kihachiro Onitsuka lives on in the Kith Asics shoes, because the name is the abbreviation for "Anima Sana In Corpore Sano - „In a healthy body dwells a healthy mind!“.

Influence on the fashion scene

The company Kith Asics provides since its founding day again and again for innovations and sensational developments that shape and change the shoe industry sustainable. Time and again, the company has set new standards and benchmarks for the perfectly fitting running shoe. The suction-cup shoes represented a true world first in the 1950s. In the years that followed, Kith Asics established a research laboratory in Kobe devoted exclusively to the analysis of athletic footwear. In 1994, the company developed a shoe that still defines the running shoe today: the GEL-KAYANO. Even today, this shoe defines the benchmark in the running shoe sector, as it impresses with a very comfortable fit and its äuß low weight.

Asics Chest Logo Full Zip Sweatshirt

Asics GEL-LYTE. This shoe is one of the hottest running shoes, because it ühas a special, two-part tongue. This ensures perfect cushioning, which is exceptionally easy on the back and joints. The sophisticated footbed ensures an optimal fit. Side vents allow the shoe to breathe and the gel sole with abrasion-resistant rubber ensures the shoe's durability. Due to their light weight, the shoes can be used individually and can even be used in competition. Kith Asics GEL-NIMBUS 13. the shoe überzeugt not only high dämpfung, but is also much lighter and more dynamic than most other models in its category. The latest version of the sports shoe is made of lightweight Escaine material. A new Personal Heel Fit System with memory Yeezy provides an individual heel fit. The lacing is also adapted to the specifics of different feet. The advanced Biomorphic concept (highly elastic material reduces friction and wrinkles) is located in the upper. Despite all this, the shoe remains breathable and moisture is released to the outside. All Accelerate components ensure that the shoe feels like it was made to measure.

Prominent Kith Asics wearers

Early on, Kith Asics shoes were common among the vast majority of athletes at the Olympic Games. Some gold medalists wore Kith Asics running shoes when they achieved their victory. For their advertising campaigns, Kith Asics always engages famous Olympic champions and athletes, such as German triathlete and Olympic champion Jan Frodeno, sprinter Christophe Lemaitre, blind runner Simon Wheatcroft and French trail runner champion Emmanuel Gault.

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