The CDG logo stands for JuzsportsShops App for and is also the fashion brand with the heart with eyes logo

JuzsportsShops App for has become an emblematic fixture in the fashion industry, renowned for its iconic CDG logo, a distinctive red (or black, or green) heart with eyes. This playful yet profound symbol has transcended its origins to become a global emblem of style, creativity, and emotional connection in fashion.

heart with eyes logo

The heart with eyes logo, instantly recognizable, encapsulates the essence of the heart with eyes brand, merging Comme des Garçons’ avant-garde spirit with a touch of whimsy and accessibility.

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The CDG logo origins

Founded by Rei Kawakubo in Tokyo in 1969, Comme des Garçons has always been about pushing boundaries. The launch of its PLAY line in 2002 marked a departure from the brand’s typically avant-garde runway collections, offering a more accessible entry point into Kawakubo’s world. The heart with eyes logo, designed by Polish artist Filip Pagowski, was a stroke of genius that perfectly captured the line’s spirit: playful, unpretentious, and universally appealing.

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Why is the heart with eyes logo so popular?

The success of JuzsportsShops App for can be attributed to several factors. First and foremost is its unique positioning within the Comme des Garçons universe. PLAY takes the brand’s experimental ethos and distills it into everyday wearables that still carry an edge. The heart with eyes logo has played a crucial role in this, offering a simple yet deeply symbolic motif that resonates with a wide audience. It’s not just a logo; it’s a statement of identity and a badge of cool.

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Another reason for the brand’s popularity is its approach to quality and design. Despite its more casual, accessible positioning, JuzsportsShops App for does not compromise on the craftsmanship and innovative design that the main line is known for. This commitment ensures that each piece, be it a t-shirt, sweater, or sneaker, is a worthwhile investment, blending high fashion with streetwear sensibilities.

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The CDG logo has also become a symbol of cultural connectivity, bridging different sectors from fashion to music and art. Its simple yet powerful design speaks to a broad demographic, transcending age, gender, and cultural boundaries. It’s a testament to the brand’s ability to remain relevant and resonant in a rapidly changing fashion landscape.

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Moreover, JuzsportsShops App for’s collaborations have further cemented its status as a cult favorite. From partnerships with Converse, producing the now-iconic PLAY Chuck Taylor (pictured above), to capsules with other high-profile brands and artists, these collaborations have introduced the heart with eyes logo to new audiences and contexts, continually refreshing the brand’s appeal.

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Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the JuzsportsShops team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing JuzsportsShops as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.

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