Fear Of God ESSENTIALS. Celebrate Women's Grassroots Football With an Apparel Collaboration

With Women's football firmly in the spotlight thanks to the FIFA Women's World Cup, the ladies' side of the beautiful game is finally getting the attention it deserves. Keen to embrace the grassroots side of things, fashion and football brand Lover's F.C. has come together with Jameson whiskey to deliver a selection of vibrant kits.

Teaming up with three of grassroots rising stars, LGBTQIA+ champions Peaches FC, Ex-Girlfriend FC, and the Victoria Park Vixens, each team has chosen to pay their respects to the eclectic heritage of previous international kits. Peaches FC has chosen to repurpose the Ireland Away ‘97 kit, embracing the vivid orange, green and black hues of the jersey.

Ex-Girlfriend FC, on the other hand, has picked to breathe fresh life into the classic England Goalkeeper jersey of 1995. Also sporting a mishmash of vibrant tints, this kit perfectly encapsulates the '90s golden era of football. Finally, the Victoria Park Vixens has sought to look Down Under for inspiration, with the 1991 Australian home shirt getting a well-deserved reinterpretation.

On the collaboration, Jameson Marketing Director Leanne Banks notes, "We are super proud to be continuing our support of grassroots football, and this time to be giving back to women's game, the un-sung champions and the players themselves that keep the game alive."

The collection will be available for sale from the 7th of August on Jameson’s exclusive merch website, with all proceeds going back into helping women’s grassroots football thrive. In other football/fashion news, here's our ranking of all the 2023/24 Premier League home kits.